SEO Vs PPC
Effect on ROI
SEO being an on-going technique of website promotion is likely to attract a
higher Return on Investment whilst website traffic through PPC ad campaign lasts only till the time your campaign is functional.
Favorable Time Period
In SEO it is important to optimize your website since the time it has been launched. Initially to rank all your keywords and later to sustain your search engine page ranks whilst PPC ads can benefit you the most during the peak times. For example:- during festivals, on a grand event etc.
SEO techniques do not assure immediate results. It may take around 3-6 months to make your website keyword rich whilst Results through PPC ad campaigns are displayed right after your ad campaign is launched.
SEO provides you more stable results whilst PPC ads which offers unstable results, depends on the amount of money an advertiser is willing to invest.
In SEO it is not easy to obtain instant page ranks in case you change your keywords whilst using PPC It is easier to customize and modify your PPC ad campaign after analyzing the effectiveness of the keywords used, landing page of your advertisement, ad positioning, bids per keyword etc.